Social Standards

Social Standards' goal is to unlock the full potential of collective social intelligence.

Consumer data is our passion.

Social Standards aims to revolutionize market analytics by transforming social data into strategic insights, enabling agile decision-making for CPG companies and investors.

We are a tech company headquartered in Oakland, CA with an office in NYC, made up of a diverse, multi-national staff of professionals with backgrounds in tech, consulting, strategy, investment banking and market research.

We were founded in late-2015 and are most recently backed by TPG Growth and e.l.f. Cosmetics, along with early investments from the Band of Angels and the NY Angels.

Partnerships

Social Standards is a proud member of Nielsen's connected partner program. We also partner with a variety of consultancy and market research firms to provide data to clients. We know strong data analytics practices depend on multiple data sources and are always looking to partner with companies in our field.

Our Culture

At Social Standards, every member of the team is encouraged to wear multiple hats. We operate in a lean startup environment where creativity and experimentation is encouraged.