Are Sheet Masks More Associated With Acne Than Clay Masks?

Another way to extract insights using Social Standards is by using product types. Say your brand is interested in targeting consumers that have acne, and use Face Masks to treat it. By investigating the acne object in Social Standards, you can find out what type of mask is more associated with acne. Double-clicking the acne object will take you to the Market Insights screen, where clicking on relations and then searching for "masks" will bring up those product types. Finally, just right click and choose 'Visualizer - Top 10' and your results will be neatly plotted as seen below.

In the end, Clay Masks appears farther along on both axes, with the X-axis position indicating that acne is brought up more frequently in conversations mentioning Clay Masks than those talking about Sheet Masks. The Y-axis position shows that acne is mentioned alongside Clay Masks at a higher rate relative to the average Beauty conversation. Either way, Clay Masks are a clear winner when it comes to Beauty conversations mentioning acne.

Relations between product types are easily uncovered with Social Standards and insights are rendered visually at the press of a button, so whether you plan on sharing your data or keeping it to yourself, it is easy to read and ready to present.