# Are Sheet Masks More Associated With Acne Than Clay Masks?

Another way to extract insights using Social Standards is by using **product types**. Say your brand is interested in targeting consumers that have _acne_, and use _Face Masks_ to treat it. By investigating the _acne_ object in Social Standards, you can find out what type of mask is more associated with acne. Double-clicking the _acne_ object will take you to the **Market Insights** screen, where clicking on **relations** and then searching for "masks" will bring up those **product types**. Finally, just right click and choose **'Visualizer - Top 10'** and your results will be neatly plotted as seen below.

|     |
| --- |
| Product Types Most Associated With Acne |
|  |

|     |     |     |     |     |     |     |
| --- | --- | --- | --- | --- | --- | --- |
|  | **X-axis** |  | Reverse Raw Penetration |  | How frequently is \[x\] mentioned in Acne conversations? |  |
|  | **Y-axis** |  | Reverse Penetration Significance |  | How much more is Acne mentioned alongside \[x\] relative to the average Beauty conversation? (1x = norm) |  |
|  | **Circle Size** |  | Topic Prominence |  | Number of posts/conversations related to the \[x\] |  |

In the end, _Clay Masks_ appears farther along on both axes, with the X-axis position indicating that _acne_ is brought up more frequently in conversations mentioning _Clay Masks_ than those talking about _Sheet Masks_. The Y-axis position shows that _acne_ is mentioned alongside _Clay Masks_ at a higher rate relative to the average Beauty conversation. Either way, _Clay Masks_ are a clear winner when it comes to Beauty conversations mentioning _acne_.

**Relations** between product types are easily uncovered with Social Standards and insights are rendered visually at the press of a button, so whether you plan on sharing your data or keeping it to yourself, it is easy to read and ready to present.