What Brands do Eco-conscious Consumers Associate with Sustainability?

Using Social Standards, determining what brands consumers most associate with sustainability is incredibly easy and only takes three steps:

1. Search for ‘sustainability’ and double-click the entry to navigate to the Market Insights page.
2. Go to the Relations tab and filter by Brand.
3. Sort by significance.

And there you have it: a list of brands consumers most associate with the concept of sustainability.

To generate a visual representation like the graph below, just right click on the results and choose 'Visualizer.' There are various graphing options to choose from and the criteria are easily modified, so reports can be compiled without any extra software.

If you're interested in a specific market vertical, click the drop-down menu labeled "All Domains" to select one. Here we will take a look at rankings within the Beauty vertical: Tropic Skincare can be seen on the far right, indicating that it is the most referenced brand in Beauty conversations about sustainability. Sure enough, their website claims their products are "100% natural, vegan and cruelty free." Next up are SpaRitual and Beautycounter, though the former is much higher on the Y-axis, which means it is talked about in sustainability conversations at a much higher rate than the average Beauty topic. This also applies to Kjaer Weis, which leads the pack in terms of what percentage of its conversations are about sustainability. Overall, these are the brands that stand out from the rest, though the distribution of the remaining brands speaks to their relative positions within the topic of sustainability.