Social Standards
Social Standards empowers brands to drive innovation, fuel strategy & outsmart the competition with deep, comparative analytics.
Explore the data with our professional services team, or roll up your sleeves and jump into our suite of insights tools to uncover insights that serve your business objectives.
Insights Tools
Professional Services
Insights Tools
Our insights tools allow you to explore traditionally complex, unstructured data in a contextualized way.
Professional Services
Our team of data analysts work with you to unlock your most pressing business questions with our unique data set.
Insights Tools
Our suite of tools give your team direct access to millions of social posts - structured and contextualized, enabling you to perform powerful comparative analytics quickly and efficiently.
Market Verticals
Our platform allows you to analyze consumer conversations through the lens of different market verticals: Beauty, Beverage Alcohol, Fashion, Food/Beverage, Health/Wellness, Home Goods, Personal Care, and Travel.
Comparative Analytics
Compare brands' authentic consumer conversations within product categories to determine what sets them apart from each other and identify which topics provide a competitive advantage.
Conversation Share
Our brand and product hierarchies allow you to measure brands' conversation volumes relative to their competitors without having to set up boolean queries. Our proprietary technology allows us to capture brands as soon as they're generating significant chatter on social media and place them into relevant categories, meaning you can discover competing brands and products you didn't know existed.
Consumer Motivations
Understand what consumers talk about when they mention a particular brand or product on social beyond simple sentiment analysis. Dive deeper into the motivations underpinning consumer decision-making, giving you deeper insight into a brand or trend's social equity and its underlying components.
Professional Services
Our data analytics team works with you in a live workshop style, allowing you to explore the data in real time and get the answers to your questions organically as they come up.
Time to Value
Working with our consultants in this manner significantly reduces your time to value, and eliminates the need for much of the back-and-forth associated with traditional strategy engagements.
Dynamic Exploration
Live exploration of the data allows you to discover unknown unknowns, and pursue interesting data points as they come up, allowing you to leave with the insights you need most, and some you may not have considered.
Resource Efficiency
You're busy, we know the feeling. Our workshop model takes the work out of the analytics process for your team so that they can be more effective in their roles.
Data Expertise
Our consultants have backgrounds in market research and data analytics, and are in the data on a daily basis—they are comfortable working with and explaining the nuances of highly dimensional data.
Case Studies
Strategy
Investment
Strategy
Consumer data has always been a key staple of corporate strategy for CPG firms. Learn how our clients are taking their consumer analytics to the next level with the help of Social Standards.
Investment
Social Standards serves as a valuable partner to investment groups looking for a competitive advantage. Learn how our data can help you make better, faster investment decisions, and give you valuable insight as part of your M&A Strategy.