Syndicated Reports

Is It Just A Fad?

Market Vertical: Food / Beverage
Explores methods for distinguishing between fleeting fads, and trends that are here to stay. Explains how businesses can leverage these insights to more thoughtfully inform product strategy.
Date: Jun 1, 2023

The Impact of Affinities on the Food & Beverage Consumer

Market Vertical: Food / Beverage
Explores how consumer affinities might impact their decisions within the Food/Beverage industry.
Date: May 18, 2023

Clean Beauty

Market Vertical: Beauty
Investigates the Clean Beauty category in an effort to better understand how consumers define Clean Beauty, with a particular focus on Instagram and TikTok.
Date: Apr 25, 2023

Dupe-Dive: Skincare and Cosmetics Duplicates

Market Vertical: Beauty
A view into who the 'dupe' consumer is, what their motivations are, and what they're saying when they mention 'dupe' on TikTok.
Date: Apr 11, 2023

Gen Z Beverage Trends on TikTok

Market Vertical: Beverage Alcohol, Food / Beverage
A dive into alcoholic and non-alcoholic beverage trends for Gen Z consumers.
Date: Mar 23, 2023

Exploring Consumer Travel: Traveling with Style

Market Vertical: Travel
While traveling, consumers' behaviors are often dictated by their reasons for being on the road. Understanding the kinds of people traveling and why they are traveling is key to serving their travel needs.
Date: Mar 9, 2023

Celebrity-Owned and Partnered Brands

Market Vertical: Beauty, Fashion, Food / Beverage
An investigation looking into whether or not a brand being owned or endorsed by a celebrity has a lasting impact.
Date: Feb 14, 2023

TikTok Aesthetics

Market Vertical: Beauty, Fashion
Gen Z consumers are increasingly turning to TikTok to participate in and garner inspiration from the never-ending list of aesthetics on the platform. This report investigates aesthetic-based conversations in an attempt to better understand how different aesthetics are defined on TikTok and how this data can round out more appearance-based Instagram data.
Date: Jan 23, 2023

Inflation and Holiday Spending

Market Vertical: Beverage Alcohol, Fashion, Home Goods
Analyzes how inflation has affected consumer behavior approaching the holiday season.
Date: Jan 6, 2023

Analyzing Drop Culture: Hooked on the Hype

Market Vertical: Fashion
An investigation into the brands, conversations, and community that have formed around product drops and collaborations.
Date: Dec 8, 2022

Younger versus Older Millennials

Market Vertical: Beauty, Beverage Alcohol, Fashion, Food / Beverage, Health / Wellness, Home Goods, Personal Care
This report investigates the cross-vertical differences between older (30-44) and younger (25-29) millennials in order to understand how the interests and the motives driving those interests differ between each group.
Date: Nov 28, 2022

The Evolution of Skinification

Market Vertical: Beauty, Personal Care
Shifting consumer dynamics and increased attention to preventative health, has driven the prominence of healthy living as a key motivator in purchase decisions across the beauty industry. This has led to heightened consumer interest in beauty products that serve multiple functions, not only for the face but also the eyes and lips.
Date: Nov 8, 2022

The Growth of Mushroom Conversations

Market Vertical: Beauty, Food / Beverage, Health / Wellness
Explores the associations of mushrooms across Health/Wellness, Food/Beverage, and Beauty.
Date: Oct 25, 2022

Gen Z Summer 2022 Beverage Alcohol Trends

Market Vertical: Beverage Alcohol
Analyzes which products and brands are significant to Gen Z, with additional insights about inflation-related topics.
Date: Aug 1, 2022

Insights into Women's Sexual Wellness and Happiness

Market Vertical: Health / Wellness, Personal Care
Answers key questions, gaining insight into the mind of the female consumer within the sexual wellness and intimate care space. Our analysis utilizes social media conversational data, exploring the topics of feminine hygiene, female sexuality, and more.
Date: Jul 26, 2022

9 Insights from Social Media about the Metaverse in Beauty

Market Vertical: Beauty
Provides analysis of social media conversations about the Metaverse and how consumers talk about it in relation to product types, brands, and other topics.
Date: Apr 19, 2022

The NFT Consumer

Market Vertical: Fashion
Compares the attributes and interests of those who talk about NFTs on Twitter and Reddit with a focus on investing, product drops, and collecting.
Date: Feb 28, 2022

New Year's Resolutions 2022

Market Vertical: Health / Wellness
An analysis of how consumers are approaching fitness and working out as we head into the new year.
Date: Jan 10, 2022

Supply Chain Impacts to Beauty Gifting

Market Vertical: Beauty
Investigates consumer concerns and behaviors related to supply chain issues ahead of Holiday shopping with a focus on Beauty.
Date: Dec 2, 2021

Gen Z Trends in Cosmetics

Market Vertical: Beauty
Provides perspective on the beauty preferences of Gen Z consumers and how those have changed over the past year.
Date: Oct 15, 2021

Sustainable Packaging in Beauty and Personal Care

Market Vertical: Beauty, Personal Care
Investigate consumer conversations around sustainable packaging in Beauty and Personal Care to better understand perceptions of recycled vs. refillable.
Date: Jun 1, 2021

DIY Trends in Beauty and Personal Care

Market Vertical: Beauty, Personal Care
Investigate consumer conversations regarding the do it yourself (DIY) trend in Hair Care, Skin Care and Nail Products to better understand its manifestations and implications for behavior.
Date: Feb 15, 2021

2021 New Year's Resolutions

Market Vertical: Beverage Alcohol, Food / Beverage, Health / Wellness
Analyzes New Year's Resolution conversations across H&W, F&B and Bev-Al to help anticipate how consumer planning might effect purchase behavior in 2021.
Date: Dec 18, 2020

The State of WFH

Market Vertical: Fashion, Food / Beverage, Health / Wellness
Examines working from home in the context of Health & Wellness, Food & Beverage and Apparel/Fashion to understand key consumer interests around WFH and how they are shifting over time.
Date: Dec 18, 2020

Sustainable Packaging Trends

Market Vertical: Beauty, Food / Beverage
Analyzes the consumer attitudes toward packaging and how sustainability, sanitation and experience have taken on different meanings during a pandemic.
Date: Nov 11, 2020

Seasonal Trends, Fall 2020

Market Vertical: Beverage Alcohol, Food / Beverage, Travel
An analysis of seasonal trends through October, 2020. Includes insights on F&B, Bev-Al, and Travel.
Date: Nov 11, 2020

Hello Fall: Emoji Edition

Market Vertical: Beverage Alcohol, Food / Beverage
Analyzes the context of the use of different seasonal emojis.
Date: Nov 2, 2020

Self Care & Its Evolution

Market Vertical: Beauty, Health / Wellness, Personal Care
Examines key drivers of self care in the contexts of Beauty, Personal Care and Health & Wellness, and the evolving implications around self care over time.
Date: Oct 20, 2020

Shifts in Ways of Healthy Living

Market Vertical: Food / Beverage, Health / Wellness
Analyzes how consumers are approaching healthy living differently and adjusting to the lasting pandemic through the lens of the Food & Beverage and Health & Wellness verticals.
Date: Oct 20, 2020

Restlessness & The Travel Bug

Market Vertical: Beverage Alcohol, Food / Beverage, Travel
Analyzes the shifts in consumer travel behavior through the lens of the Food & Beverage vertical in relation to the COVID-19 pandemic and spotlights the success of Airbnb.
Date: Sep 22, 2020

Do It Yourself: Threats & Opportunities

Market Vertical: Beauty, Beverage Alcohol, Food / Beverage
Explore manifestations of the do it yourself (DIY) trend across Food & Beverage, Bev Al and Beauty in order to better understand threats and areas of opportunity for companies.
Date: Sep 22, 2020

COVID-19 Insights: Food & Beverage - Jul 2020

Market Vertical: Food / Beverage
Analyze trends and changes in the Food & Beverage landscape during the COVID-19 crisis.
Date: Aug 11, 2020

COVID-19 Insights: Health & Wellness - Jul 2020

Market Vertical: Health / Wellness
Analyze trends in and changes to the Health & Wellness landscape during the COVID-19 crisis.
Date: Aug 11, 2020

COVID-19 Insights: Beauty - Jul 2020

Market Vertical: Beauty
Analyze trends and changes in the Beauty landscape during the COVID-19 crisis.
Date: Aug 11, 2020

COVID-19 Insights: Fashion - Jul 2020

Market Vertical: Fashion
Analyze trends and changes in the Apparel/Fashion landscape during the COVID-19 crisis.
Date: Aug 11, 2020

COVID-19 Insights: Beverage Alcohol - Jul 2020

Market Vertical: Beverage Alcohol
Analyze trends and changes in the Beverage Alcohol landscape during the COVID-19 crisis.
Date: Aug 11, 2020

COVID-19 Insights: Beverage Alcohol - Jun 2020

Market Vertical: Beverage Alcohol
Analyze trends and changes in the Beverage Alcohol landscape during the COVID-19 crisis. Date: Jul 8, 2020

COVID-19 Insights: Health & Wellness - Jun 2020

Market Vertical: Health / Wellness
Analyze trends in and changes to the Health & Wellness landscape during the COVID-19 crisis. Date: Jul 8, 2020

COVID-19 Insights: Food & Beverage - Jun 2020

Market Vertical: Food / Beverage
Analyze trends and changes in the Food & Beverage landscape during the COVID-19 crisis. Date: Jul 8, 2020

COVID-19 Insights: Beauty - Jun 2020

Market Vertical: Beauty
Analyze trends and changes in the Beauty landscape during the COVID-19 crisis. Date: Jul 8, 2020

COVID-19 Insights: Fashion - Jun 2020

Market Vertical: Fashion
Analyze trends and changes in the Apparel/Fashion landscape during the COVID-19 crisis. Date: Jul 8, 2020

How the Pandemic shifted Consumer Behaviors in Bev-Al

Market Vertical: Beverage Alcohol
Analyzes shifts in the beverage alcohol category due to the pandemic - specifically, around alcohol delivery, sobriety, and re-opening.
Date: Jun 15, 2020

COVID-19 Insights: Fashion - May 2020

Market Vertical: Fashion
Analyze trends and changes in the Apparel/Fashion landscape during the COVID-19 crisis. Date: Jun 12, 2020

COVID-19 Insights: Beauty - May 2020

Market Vertical: Beauty
Analyze trends and changes in the Beauty landscape during the COVID-19 crisis. Date: Jun 1, 2020

COVID-19 Insights: Hair & Personal Care - May 2020

Market Vertical: Personal Care
Analyze trends in and changes to the Hair and Personal Care landscapes during the COVID-19 crisis. Date: Jun 1, 2020

COVID-19 Insights: Beverage Alcohol - May 2020

Market Vertical: Beverage Alcohol
Analyze trends and changes in the Beverage Alcohol landscape during the COVID-19 crisis. Date: Jun 1, 2020

COVID-19 Insights: Health & Wellness - May 2020

Market Vertical: Health / Wellness
Analyze trends in and changes to the Health & Wellness landscape during the COVID-19 crisis. Date: Jun 1, 2020

Hygiene in Personal Care

Market Vertical: Personal Care
Analysis into the bath and body care conversations, an hygiene in hair care conversations in Personal Care. Date: May 5, 2020

COVID-19 Insights: Impact on Hair Care

Market Vertical: Personal Care
Analyze how COVID-19 has impacted the Hair Care category in Personal Care conversations. Date: May 4, 2020

COVID-19 Insights: Cross Market - Apr 2020

Market Vertical: Beauty, Beverage Alcohol, Fashion, Food / Beverage, Health / Wellness, Personal Care
Analyze trends and changes across multiple market verticals during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Food & Beverage - Apr 2020

Market Vertical: Food / Beverage
Analyze trends and changes in the Food & Beverage landscape during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Beauty - Apr 2020

Market Vertical: Beauty
Analyze trends and changes in the Beauty landscape during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Fashion - Apr 2020

Market Vertical: Fashion
Analyze trends and changes in the Apparel/Fashion landscape during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Health & Wellness - Apr 2020

Market Vertical: Health / Wellness
Analyze trends in and changes to the Health & Wellness landscape during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Food & Beverage - May 2020

Market Vertical: Food / Beverage
Analyze trends and changes in the Food & Beverage landscape during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Hair Care - Apr 2020

Market Vertical: Personal Care
Analyze trends and changes to the Hair Care landscape during the COVID-19 crisis. Date: May 1, 2020

COVID-19 Insights: Beverage Alcohol - Apr 2020

Market Vertical: Beverage Alcohol
Analyze trends and changes in the Beverage Alcohol landscape during the COVID-19 crisis. Date: Apr 30, 2020

COVID-19 Impact on Sustainable Fashion

Market Vertical: Fashion
Analyze the impacts of COVID-19 on Sustainable Fashion conversations. Date: Apr 29, 2020

COVID-19 Insights: Beauty - Mar 2020

Market Vertical: Beauty
Analyze trends and changes in the Beauty landscape during the COVID-19 crisis. Date: Apr 1, 2020

COVID-19 Insights: Personal Care - Mar 2020

Market Vertical: Personal Care
Analyze trends in and changes to the Personal Care landscape during the COVID-19 crisis. Date: Apr 1, 2020

COVID-19 Insights: Cross Market - Mar 2020

Market Vertical: Beauty, Beverage Alcohol, Fashion, Food / Beverage, Health / Wellness, Personal Care
Analyze trends and changes across multiple market verticals during the COVID-19 crisis. Date: Apr 1, 2020

COVID-19 Insights: Health & Wellness - Mar 2020

Market Vertical: Health / Wellness
Analyze trends in and changes to the Health & Wellness landscape during the COVID-19 crisis. Date: Apr 1, 2020

COVID-19 Insights: Food & Beverage - Mar 2020

Market Vertical: Food / Beverage
Analyze trends and changes in the Food & Beverage landscape during the COVID-19 crisis. Date: Apr 1, 2020

COVID-19 Insights: Beverage Alcohol - Mar 2020

Market Vertical: Beverage Alcohol
Analyze trends and changes in the Beverage Alcohol landscape during the COVID-19 crisis. Date: Mar 24, 2020

2020 Beauty Trends

Market Vertical: Beauty
Treatments are the biggest trend disrupting the beauty landscape—is your brand set up for success?
Date: Feb 27, 2020

Sugar Consumer Trends

Market Vertical:
Analysis into consumer trends around sugar
Date: Mar 7, 2019